Extra Gum (UK)

BBDO


For the first time ever, Extra Global was diving into the wellness category. We brought this to life with the bold, unapologetic world of Chewtopia — where colors are bright, MindMouths talk, and the best way to recenter yourself is to grab some Extra gum and Chew Good.

Creative Team

CCO: Josh Gross

ECD: Robin Laurens, Jonathan Fussel

CD: Lucas Owens  

Sr CW: Bethany Berg


Sr Art Director: Remy James

Director: Nick Ball

Producer: Val Bonner, Lily McNamer