Champion

BBDO

What if the iconic Champion logo was more than a logo? What if it were a verb? Champion: To act, to stand for more, to be authentic. I aided in creating this global campaign and design of the campaign brand book, with the goal of translating this concept into authentic visuals that take the brand from sportswear to lifestyle.

spec work

Creative Team

Role: Art Director and Designer

Jonathan Fussell

Robin laurens
Hung Vhin