One in Six 

Budweiser

Creative Team

Rashed Alsubaie
Vy Pham
Van Phan
Alberto Cuadra
Hope Thomas
Sydney Solis

This 4th of July, in celebration of our shared heritage as a nation of immigrants, we will exchange 1 can in every 6 pack of Budweiser for one of the specially designed cans commemorating immigrants’ success stories.

One in six US workers is an immigrant. Historically, the Budweiser brand has catered to more of a conservative audience, one that has overlooked diversity.