5 Gum

BBDO


Brain rot stimulates teens but on a superficial level. Since they are already consuming this kind of content, we’re going to flip the idea of what brain rot can be and turn it into something much more stimulating for your brain.

An ultra stimulating, sensorial, and boundary-pushing content series. It draws inspiration from the weird and surreal side of brain rot, but elevates it into something that stimulates your brain deeper than brain rot could ever achieve. 


Creative Team

Sr Art Director: Remy James

CCO: Josh Gross

ECD: Robin Laurens, Jonathan Fussel

CD: Gab and Ze   

Sr CW: Peter MaCkormick